Hierarchy - steer the user
Signposts "You are here"
User = :) You want the user to feel safe and not lost.
Global Nav aka Persistent Nav
(footer - might contain some navigation structures)
Breadcrumbs - The pathway between homepage and where ever you are
example: HOME > blah > blah > PAGE
Global Nav --> Sections > Subsections Nav --> (PAGES) : local nav, utilities, sitemap
Cut the Chatter - reduce the content where possible
Heat Map - typically F shape
find ways to pull away from that F shape
Strunk and White - Elements of Style
- reduce level of noise
- useful content > more prominant
- reduces scrolling
Since the web hasn't really been around that long we are still developing conventions. Most of the conventions we currently have are taken from other interfaces.
Metaphors for physical Interfaces:
Home Button is a House, Trash, Folders, locks, Shopping cart, Search is magnifying glass, Mailboxes, Envelopes, Attachments are paperclips or pushpin.
People expect to see these things and expect to use them in conventional ways. You can come up with your own you don't want to re-invent the wheel.
Categorizing + Relating Info
Spanning two columns with one header is a newspaper convention.