Final Project

Process
mobile device - hand held

4 Screens

Typesof Apps:
Productivity Apps - something that requires alot of productivity by the user (email, photo)
Utility apps - weather, baseball stats, traffic
immersive app - takes over the entire screen

One example from last year: A bug indentifier, you figure out if the bug is poisonous, then it connects you to an exterminator.

Example: productivity app- give lists of baseball cards and the current market value and give a place to actually sell the cards.
utility version - just a chart with current prices
immersive - baseball game


HW:
Make thumbs for each category
at least 3,
5 optimum

15-20 thumbs

Also build a product definition statement for each of the ideas - this is like a tagline for the product (not a slogan)


Identify Users goals
and what kind of affordances can you give them
how can you help the user get to the goal


Sizes:

• iPhone (320x480)
• Blackberry Storm (480 x 360)
• Android G1 (320 x 480)

Bandwidth
(limited number of airwaves)
This means small images and in general one screen at a time (not too much multitasking).

no flash on some devices

single column layout

mostly uses html 5

.mobi extensions
mysite.com/mobile/
m.mysite.com (m.yahoo.com, m.wordpress.com)


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http://danroundhill.com/2010/04/02/10-tips-for-developing-android-apps/

http://building-iphone-apps.labs.oreilly.com/

http://sixrevisions.com/web-development/html5-iphone-app/

Menu and Homepage

images / copy

Red Velvet
City Sweets signature cupcake – traditional red velvet cupcake with a hint of cocoa. Topped with a vanilla cream cheese frosting and colorful red and pink sprinkles.
Also available Vegan.








Spiced Choco-Pumpkin
Dutch chocolate pumpkin cupcake topped with a dollop of spiced cream cheese frosting and a chocolate candy corn.







Names: Key Lime Divine, Key Lime, Divine Key Lime

Fresh key lime cupcake centered with key lime curd and a sprinkle of graham cracker crumbles. Topped with whipped cream and garnished with a candied lime.
Also available Gluten-Free.






Possible Names : Minty Magic, Chocolate Minty, Mint Condition
Peppermint-infused chocolate cupcake frosted with light green peppermint buttercream and garnished with a mint chocolate malt ball.




Cosmopolitan

Classic Madagascar bourbon vanilla infused chocolate cupcake. Topped white chocolate butter cream, garnished with two chocolate duo sticks and pink sprinkles.




Possible names: Mochalicious, Chocolate Arabica, Chocolate Con Pana, Mocha con Pana
Bold espresso and dark chocolate cupcake filled with whipped cream. Frosted with espresso infused buttercream and pure mocha sprinkles.








Blueberry Swirl
Vanilla buttercake baked with fresh organic blueberries, topped with blueberry cream cheese frosting. Available Vegan.


Chocolate Truffle, Chocolate Button
Our signature dark chocolate cupcake layered with bittersweet chocolate ganache. Frosted with milk chocolate buttercream and capped with a dark chocolate button.
Available Gluten-Free.





Blackberry Champagne Cream
Vanilla bean buttercake, frosted with a champagne buttercream whipped with fresh organic blackberries. Seasonal variations are also available.










Sizes:
Our cupcakes come in 2 sizes: Mini and Classic.
They are each sold separately or in packs.

Classic - 4"
Mini - 2.25"

Other Copy:
City Sweets, your favorite treats handcrafted with fresh local ingredients. Our desserts are baked everyday from scratch and we are dedicated to using only the finest organic and sustainable ingredients. We offer a selection of amazing cupcakes and cookies. You may order our yummy desserts in advance or stop by our store and enjoy the one on the spot.

We welcome you to stop our store or order in advance online.


At City Sweets bakery and café you will find our staff ready to treat and serve you our unique desserts. Our store features a unique ambiance were you can enjoy your favorite beverage while watching our bakers at work. We offer free WiFi and out door seating. City Sweets is located in New York City's ( East Village, Upper Westside, Greenwich Village) and we our proud to be a part of your neighborhood.

Our store hours:
Monday - Thurs 7:00 am - 9:00 pm
Friday, Saturday, Sunday 7:00 am - 10:00 pm



cupcakes
Delicious, fluffy, and unique our gourmet cupcakes are baked every day from scratch. We select only the highest quality and fresh ingredients to create our distinct treats. There are 9 signature delights to choose from, several of which are also available Gluten-Free or Vegan.
You may purchase them a la carte or by the dozen. Make your next occasion a sweet-success.


I have more to say here, still need to work somethings out.
Cookies
Our handmade cookies are works of yummy art. These delicious treats are all-natural with no added perservatives, baked from scratch everyday at our store. You can order several to go or stop by and try one with our handcrafted espresso drinks.

Beverages / Cafe
Working alongside our pastry chefs is our team of barristas who are ready to serve you from our full service espresso bar.

Day 6 Notes

Forms

World events being changed by crappy form:
Butterfly Ballot - 2000 Presidential Election








The form was super confusing.
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3 Layers of a Form:
Relationship - asking + providing right information
>people types: Readers, Rushers, Refusers
Conversation - easy questions, useful instructions
>don't let them pause cause they'll probably just go away, when they mess up a form try to be friendly
Appearance - make it look and feel friendly and easy, form controls: make it as easy as possible

(people are scared to give personal info)
To combat this you need to give them reassurances, like explanation why you need the info and thank them at the end.

3 Rules
1. Establish Trust any way you can
2. reduce Social Costs: a status indicator (like how much more they have to go)
3. Increase Rewards (tangible immediate reward vs a perceive larger benefit down the line)

Make sure to measure your forms against your competitors.
--------------------


Form Instructions
- make sure to have a title
- make is consistent with branding
- offer of help if it's needed
- way to get to a different form if they need it (people often fill out the wrong form)
-thank you note at the end
-short, affirmative, active-voice messages
(affirmative: instead of telling them don't tell them do)
(active: You must fill out this form vs. This form must be filled out by you)

Give the WHY First or else people get confused.
example:
People were told - draw a triangle on top of a T because they were going to draw a wine glass.
People were told - you are going to draw a wine glass, draw a triangle on top of T.
The people who were told the WHY first got it right.


Appearance:
Branding

Label (for every field) : often times using tables is ok for forms.
If lables are on the left : you don't want huge gaps between lables and fields.
If the lables are aligned right, next to the field, the form is hard to scan (visually)
If the lables are on top it can be confusing which form and label go together.

Required Fields
Indicated by an asterisk - you need to say what the * means
Red fields vs Grey
Bold
(required)
(optional)



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The Un-styled Form
same form, different styles

HOMEWORK:
Find several form examples to share in class.

Week 5 Responsibilities

Hey guys,

here's a list of everybody's responsibilities for the week:

Ritchie: wireframe remaining pages, webpage comps

Scott: webpage comps, logo comps

Renee: copy, product names and descriptions

Ernie: copy, product names and descriptions, logo comps

If there's anything that hasn't been addressed please mention it and we'll get it assigned to someone.

Ernie

Images of Cupacakes: http://www.dozenbakeshop.com/html/cupcakes.html

Initial Research

Internet Use Research PDF

Wireframes

Wireframe 2 PDF
Wireframe 1 PDF